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“.pe” is the country code top-level domain (ccTLD) for Peru.
The Chakana, a 12-stepped cross, is a millenary symbol from pre-colonial Andean period, it now celebrates general Andean heritage in Peru. A heritage thought now, to go hand in hand with Peruanidad (Peruvian-ness).
Chicha is a populist aesthetic and music genre from the 1980s, relying on Andean lament, amateur design, tackyness and neon.
Its surviving name comes from the Quechua word root, [(Chakay):to bridge], it unites all realms between the heavens and the underworld, love, virtues, work. Peruvian-ness, or for that matter, South American-ness is a state of constant emotional split. Internal colonialism long noted those with closer ties or physical features to the indigenous, as a sub-class. The term of “Cholo” literally means half-breed. The propagation of Chicha slowly turned public acceptance around, and its aesthetic has become synonymous with Peru as a whole. But how to advance the conversation of a decolonized national aesthetic past its initial limitations and with its metaphysical nature in mind.
The Chakana, a 12-stepped cross, is a millenary symbol from pre-colonial Andean period, it now celebrates general Andean heritage in Peru. A heritage thought now, to go hand in hand with Peruanidad (Peruvian-ness).
Chicha is a populist aesthetic and music genre from the 1980s, relying on Andean lament, amateur design, tackyness and neon.
Its surviving name comes from the Quechua word root, [(Chakay):to bridge], it unites all realms between the heavens and the underworld, love, virtues, work. Peruvian-ness, or for that matter, South American-ness is a state of constant emotional split. Internal colonialism long noted those with closer ties or physical features to the indigenous, as a sub-class. The term of “Cholo” literally means half-breed. The propagation of Chicha slowly turned public acceptance around, and its aesthetic has become synonymous with Peru as a whole. But how to advance the conversation of a decolonized national aesthetic past its initial limitations and with its metaphysical nature in mind.
Spring 2024
.pe![]()
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
POSTER DESIGN
PUBLICATION DESIGN
EDITORIAL DESIGN
SCULPTING
CONCEPT DEVELOPMENT
POSTER DESIGN
PUBLICATION DESIGN
EDITORIAL DESIGN
SCULPTING
Poster Series. 24” x 36”.
①
Posters series exploring the different components of a chicha poster beyond its normally manual limitations: color, chicha symbolilsm, custom typography, texture, digitalism, image manipulation. Byproduct was a list of typography designed by Peruvian graphic designers︎︎︎.
①
Posters series exploring the different components of a chicha poster beyond its normally manual limitations: color, chicha symbolilsm, custom typography, texture, digitalism, image manipulation. Byproduct was a list of typography designed by Peruvian graphic designers︎︎︎.
Zine. “Body is Places” 8.5” x 10.5”. 22pgs.
②
A zine divided into two parts. Seeking how to bring the chicha aesthetic into a more long format, instead of a poster. Discussions pertaining to how Andean heritage passed from the margins of Peruanidad to its core dual component, and how to evolve and invest into the arts in contemporary times.
②
A zine divided into two parts. Seeking how to bring the chicha aesthetic into a more long format, instead of a poster. Discussions pertaining to how Andean heritage passed from the margins of Peruanidad to its core dual component, and how to evolve and invest into the arts in contemporary times.
