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An object [socks] was chosen as thematic adhesive for a triad of books, examining Material Culture, Cultural Comparison, and Personal Context relative to it in idea.




object

CREATIVE DIRECTION
EDITORIAL DESIGN
CONCEPT DEVELOPMENT
Spring 2023



Book . “Coding & Storing Movement Memory”
12.5” x 5.5”. 12pgs.
[Material Culture]
Taking notice of the mechanization and commerciality in the production of knitwear, this book is a metamorphosis from handmade binary to total reproduction. The book reads from bottom paragraph to top paragraph, imitating the motion of how knitting patterncard would be read by a vintage sock-making machine.
 





Book . “1-1”
11” x 7”. 10pgs.
[Cultural Comparison]
The 1940’s involvement in WW2 sought to turn a lot of activites patriotic. Knitting for Victory was one such movement, providing socks to soldiers to avoid diseases. In the vein of victory, F1 & Nascar were compared.



Book . “Cerafin”
7.5” x 7.5”. 10pgs.
[Personal Context]
Socks are often-gifted amongst family members. I take it as a love language of comfort.
I examined my father’s love language.