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Date
ESTIMATED TIME OF ARRIVAL* is a website with an accompanying 1-minute video outing how interborough commuting is a problem not because of the time it takes to get to another outer borough but because the MTA is Manhattan-centric by nature.

The website was made to have “transfer pages” to your desired Next Page, hidden OMIT buttons that instead let one “take a car” to one’s destination, the habitual return to the start menu with more destinations that would take less time by car, all to replicate the obnoxious atmosphere of using a public transportation system that isn’t designed optimally for all but for a few.

Fall 2023


ETA*

CREATIVE DIRECTION
CONCEPT DEVELOPMENT
WEB DESIGN
UX/UI DESIGN
MOTION GRAPHICS
VIDEO EDITING